The FI Team

The FI team brings innovation and expertise to each customer relationship, leading the company with over 100 years of collective experience. 

Ashley at the SF MOMA
Ashley Montoya
Vice President

Ashley joined the FI team in 2007 after being in the retail side of framing since 2000. 

She is an introvert who has a passion for design, fine art, and picture framing.

Chris Naito
Sales Manager

Chris joined FI in 1999 after starting his industry career with Victor Moulding for a seven year stint. 

Chris says that thirty years in this industry has taught him that it’s all about relationships and treating people the way you want to be treated.

Joyce
Accounts Receivable / Customer Care

Joyce has been back with the FI team since 2008. She has a wealth of knowledge and experience. 

Alan Viramontes
Distribution Manager

Alan has been with the FI Team since 2020 and manages all day-to-day warehouse/fleet operations. 

Janell
Accounts Payable/ IT

Janell joined FI in 1993 after framing needlework for about 5 years. 

In her time away from the FI office she enjoys needlework, baking, hiking, and working on her house/yard.

Lindsley
Purchasing

Lindsley joined the FI team in 2022 and has been involved in the picture framing industry in one way or another since 2005.

Also representing Team Introvert, her interests include, in no particular order, cooking, photography, picture books, natural history, and old cemeteries.

Sterling
Customer Care

Sterling moved to Oregon from Nevada and joined the FI team in 2023.

He a multimedia portrait artist. He has a passion for fine art, literature, and the outdoors (as well as picture framing and design). Sterling also enjoys collecting vinyl records and Legos.”

Bri
Customer Care

Bri joined the FI team at the end of 2021 and is rather new to the framing world, but is happy to assist you in any Framemergencies you might have!

They enjoy their time at home with their partner and pets, reading books and watching anime all while staying up to date on the latest video games.